TrueBridge CEO Dave Beuerlein was featured in a Wall Street Journal article on fractional executives. He said short-term chief marketing officer roles are hot right now, with the companies looking for them ranging from beauty to construction brands.
“They are, without exception, facing some change going ahead. It is never just business as usual,” Beuerlein said of these short-term CMOs.
Read the full story: https://www.wsj.com/articles/companies-top-marketers-see-value-in-part-time-fractional-cmo-jobs-11656327601